LAKERS FANS ABLE TO BE A PART OF THE MEMORABLE 2008-2009 CHAMPIONSHIP AND OWN A PIECE OF LAKERS HISTORY

Championship Expressions, the first sports championship memorabilia opportunity of its kind, has premiered its first exclusive piece, the Lakers Championship Trophy Photo Experience, it was announced by Tim Harris, SVP, Business Operations/CMO of the Los Angeles Lakers and Herb Cohen, CEO of Championship Expressions.

Lakers fans at upcoming home games played at STAPLES Center will have the opportunity to have their picture taken holding the 2009 NBA World Championship Trophy which will then be mounted in an exquisite custom frame, accompanied by a handmade gold-embroidered emblem of the Lakers logo and an authorized reproduction of the 2009 NBA World Championship Ring.

This is an exclusive opportunity for true Lakers fans to own a piece of personalized Lakers history and to preserve the memory of the 2009 championship run in which the Lakers defeated the Orlando Magic in the NBA Finals. The Championship Expressions exclusive opportunity costs $299.00 and will be featured at all upcoming home games in November on the main concourse at STAPLES Center as well as ESPN Zone at LA LIVE and other locations to be announced.

Tim Harris said “The Lakers have such a storied history having won 15 NBA Championships and Lakers fans always love to feel connected to the team. This opportunity allows them to do just that.”

“Lakers fans are so passionate about their team and it was clear after the team won the 2009 NBA Championship we should create a special experience for them,” said Cohen. “The Championship Expressions experience allowing fans to have their picture taken with the NBA Championship Trophy allows each fan to have a personal experience and connection with their favorite team and own a piece of Lakers Championship history.”

For more information on Championship Expressions, please visit: www.nba.com/lakers/championshipexpressions.html